HÉRO-TIQUE-S
Tired of traditional, stereotypical clichés, Sophie Bramly & Lucie Cherqui, mother & daughter and both photographers, decided to shake things up by exploring the uncharted visual territory of men in the smallest possible garment before nudity: their briefs. Here, two generations come together, one on the lookout for a delicacy removed from the landscape, playing with pastels to give relief to male sensitivity, the other extravagantly breaking down the barriers of gender to fix reality through a slight transvestism supported by a play of saturated colors. "This stereoscopic exercise cut short any erotic temptations. Our common desire was to look at the male body - and the preconceived ideas that go with it - to approach it in a different way, revealing its flaws, sensitivities and emotions, in a different kind of exposure. Juxtaposing two perspectives on the same subject - a mother and daughter photographing men in their pants - seems like the perfect pitch for a successful psychoanalysis," they say.
"Héro(tique)s" is a visual journey that can make you smile or blush. It's also a book that takes a light-hearted and thoughtful look at the male body, in all its aspects, in all its forms, at all ages.
Why "Héro(tique)s"?
- Because the men who took part in this exercise are heroes: they agreed to take part in this unusual exercise.
- Because it's another way of looking at men's bodies, neither entirely erotic nor entirely indifferent to their sensual power.
- Because it's new. When was the last time you saw men posing in their pants in a book designed by women?
